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Each and every PIO/spokesperson needs to follow these rules/guidelines to be successful in their job. Remember you are the face of your department and are highly visible. Represent well with a strong voice, articulate words, and positive presence. PIO Commandment #1: always...

In part 1 of this two part series we will discuss how your organization can protect itself from a public relations crisis by establishing a standard operating procedure (SOP) on social media. A good social media policy is something that every fire and EMS department should have...

  Does your fire/EMS organization have a Public Information Officer or Spokesperson? When the world of today wants their news as fast as possible and news agencies are jockeying for that first incident headline and the dramatic “wow” photo, the fire service PIO or public...