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We often fall into the trap of assuming the citizens within our protection area only need us when there is an emergency. The reality is that in today’s fire service, we can offer far more to the public than just jumping on the truck when the tones go off. Sometimes these...

In part 1, we discussed several items that you should consider when evaluating candidates for the role of fire department public information officer (PIO). As you saw it isn’t easy. Let’s examine a few more considerations to help you round out a good evaluation process. The...

The role of a public information officer (PIO) within your organization must be highly considered within this new age of social media. As the demand for current information rapidly evolves so must you and your organization to these demands. The only way to keep ahead of this and...

Technology today has its eyes on everyone and everything, and it can be sent around the world in an instant, and there is nearly no stopping it. I tell my guys that as soon as the bay doors open someone’s watching. Not only are they watching, but our words and actions are being...

Each and every PIO/spokesperson needs to follow these rules/guidelines to be successful in their job. Remember you are the face of your department and are highly visible. Represent well with a strong voice, articulate words, and positive presence. PIO Commandment #1: always...

In part 1 of this two part series we will discuss how your organization can protect itself from a public relations crisis by establishing a standard operating procedure (SOP) on social media. A good social media policy is something that every fire and EMS department should have...