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Becoming a great firefighter and leader requires a consistent and sustained effort. You have to instill and implement the HABIT of excellence in your career and your life. In this episode, David breaks it all down for you.

Have you ever thought of what your department’s social media IQ is? How would your department measure theirs? What does this mean to you as a firefighter? Is it important? Actually it means a lot and you need to know why. As the fire service evolves  daily the more it...

With the advent of social media the fire service can now tell the public, their customer, about what they are doing faster than ever before. No longer do they have to wait until a press release is written, distributed to the news media, and for the media to print it (or maybe...

In part 2  of our series I discussed why it is important for a department to develop social media policy. As I discussed the department must make every effort to control the information flow to the public when it comes to their operations. If misinformation or inappropriate...

Each and every PIO/spokesperson needs to follow these rules/guidelines to be successful in their job. Remember you are the face of your department and are highly visible. Represent well with a strong voice, articulate words, and positive presence. PIO Commandment #1: always...

In part 1 we discussed the reasons why your department needs a social media policy. In part 2 we will explore how to develop this policy and discuss some of the important items you should always include in your policy. Social media for the fire service is a venture that needs to...

In part 1 of this two part series we will discuss how your organization can protect itself from a public relations crisis by establishing a standard operating procedure (SOP) on social media. A good social media policy is something that every fire and EMS department should have...

  Does your fire/EMS organization have a Public Information Officer or Spokesperson? When the world of today wants their news as fast as possible and news agencies are jockeying for that first incident headline and the dramatic “wow” photo, the fire service PIO or public...